So what does that mean for retail jobs and retail employees? In short less shop fronts, means less shop attendants who are being replaced by more online marketers, more delivery and more packing staff. The employment demographic of today’s retail operation is changing.

Job sites are backing this trend with more job adverts for such retail jobs being posted in the arena of packer jobs, driver jobs, delivery jobs and the demand for online marketing jobs has reached an all time high.

The old adage: damned if you do, damned if you don’t may just apply here – if they don’t use their potential new enemies as a traffic generator, then they will lose traffic to other current competitor job sites who do use these powerful traffic channels.

Evidence of this problem already exists with Linked-in, who although claiming to be a professional Networking site, has this year come out and made their intentions known that they intend to earn revenue from recruitment , thereby putting themselves in direct competition with existing job sites.