Increasingly jobs sites are relying various new media and social networking or PR sites to help drive job seeker traffic. Sites like Twitter, Facebook, and other such sites are now becoming job market traffic generators in their own right and there has to be a fear from such job site media owners that these sites may become fierce competitors rather than a good channel of job seeker traffic.
The old adage: damned if you do, damned if you don’t may just apply here – if they don’t use their potential new enemies as a traffic generator, then they will lose traffic to other current competitor job sites who do use these powerful traffic channels.
Evidence of this problem already exists with Linked-in, who although claiming to be a professional Networking site, has this year come out and made their intentions known that they intend to earn revenue from recruitment , thereby putting themselves in direct competition with existing job sites.
Tags: jobs, jobs for public relaiton, PR Jobs